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The Feel It Process Book

How to Change the Way You Feel About Anything.
More than fifteen years of personal practice and over a decade of life-changing coaching using this as my #1 tool, distilled into a book you can read in a morning.

5 Steps  ·  Change Any Emotion  ·  Any Time

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1

of London & the UK's Top Life Coaches

10+

Years Coaching Experience

100's

of Clients Helped Worldwide

55+

Verified 5-Star Google Reviews

25+

Other Life Coaches Coached

You are not where you are because of external circumstances. You are where you are because of emotions you were never taught how to feel.

That is not a character flaw. It is a gap nobody filled.

For years Adam Tallamy woke up feeling a mild but persistent heaviness. A low-grade depression that sat beneath everything. Intense enough that after a number of years he had come to assume it was simply who he was. Just him. Just life. He began applying the Feel It Process to those feelings each morning, lying in bed actively feeling whatever was there for as long as he could before getting up. He did this day after day. For what turned out to be eighteen months or more. It felt like it would never change.

Then one day, quietly, without fanfare, it had. He could not remember the last time he had felt that way. The heaviness had cleared entirely. He had been waking up genuinely good for months without noticing it happen. Most guidance tells you to think positive, stay busy, push through. None of that clears anything.

This process does, and it works on everything from small day to day triggers, anxiety, confidence, stuckness and more.

Change How You Feel

The well-being trend that will change
how you feel for the rest of your life.

This is not a long book. It is a precise one, where every word earns its place. You can read it in a morning. But do not be fooled by its length. It carries more than fifteen years of personal practice and over a decade's experience of using it to facilitate life-changing one-to-one coaching, set down in a form you'll be using for the rest of your life and wondering how you ever coped before.

It explains the neuroscience behind why feeling an emotion makes it go away. It walks you through the five steps of the Feel It Process clearly enough to start using them today. And it includes real case studies showing what becomes possible when you apply this work honestly and persistently. From heartbreak to healing. From almost nothing to 172,600 TikTok followers and 10 million views in 28 days. From a man who was lonely and sad, who met his wife the day after a single session.

"What you resist, persists. What you feel, heals."

Inside the Book

Six parts. One clear process.

From the science of why this works, through the five steps and how to apply them, to real results and a complete FAQ.

1
Introduction

What This Book Will Do For You

Why unprocessed emotions are affecting every decision you make, your energy, your health and your sleep, and why feeling is not the same as being consumed. A personal note from Adam, and the promise of the process.

2
The Science

Why This Works

The landmark 2007 UCLA study on naming emotions. Dr Peter Levine on how the body stores and releases trauma. Dr David Hawkins on energetic charge. Jill Bolte Taylor on the 90-second emotion. The science is solid, and it is here.

3
The Method

The Five Steps and How to Use Them

Name the emotion. Notice where you feel it in the body. Measure the intensity. Feel it until it dissolves. Check in and repeat if needed. Each step explained clearly with a full flowchart, a tracker you can print and use, and guidance on what to look out for.

4
The Benefits

What Becomes Possible

Health, energy, sleep, purpose, relationships, career, financial blocks, parenting, intuition. When you clear your suppressed emotions, the ripple effects reach areas you would never have predicted. This section maps them out.

5
Common Questions

Frequently Asked Questions

Does dwelling make things worse? What if I am too scared to feel something? How is this different from therapy or mindfulness? Can I use it for grief, trauma, physical pain, addiction? How long before something shifts? Every common question answered honestly.

6
Real Results

Seven Case Studies

Heartbreak resolved in one session. Zero clients to multiple wins in three days. A man who met his wife the next day. 172,600 TikTok followers in 28 days. A woman who quietly began loving dogs. Grief that took months and still moved. And Adam's own fear of public speaking, cleared at Toastmasters over nine months.

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Why This Book Is Different

Most people try to feel better by thinking differently or acquiring things. This book shows you why that is working against you, and gives you the mechanism to actually change.

The honest truth, after more than fifteen years of personal practice and a decade of coaching, is that knowledge and mindset alone are not enough. Most people know they should process their emotions. Most people still do not. Not because they are weak or unwilling, but because without a clear and simple tool, the mind defaults to avoidance. It always has. That is what it was built to do.

What makes the Feel It Process different is that it works with the nervous system rather than against it. You are not pushing emotions down. You are not performing positivity. You are not analysing where the feelings came from. You are simply feeling them until they naturally discharge, the way your body was always designed to do.

And the process is simple enough to begin today. Five minutes of honest, focused attention on a single emotion can be all it takes to start and shift your first emotion. You will feel the difference before you close the book.

"The Feel It Process is the tool that changed everything for me and continues to help me on a daily basis. My levels of joy most days are 9 out of 10. And when they are not, I have the tools to change it."

Adrianne Carter  ·  The Face Whisperer  ·  Foreword to this book

"Keep the torch on. Feel it fully. Let it drain."

Who It Is For

Two kinds of reader, one book.

If you are carrying something right now

Anxiety, grief, heartbreak, self-doubt, fear, anger, guilt, shame. Something specific that has been sitting underneath everything for days, months or years. This book gives you the exact five-step tool to begin moving it today. You could shift your first emotion before you finish it.

If something keeps getting in the way

You know what you want. More success, more confidence, more freedom, more joy. But the same invisible resistance keeps showing up. This book makes the case that what is in the way is emotional, gives you the science behind why, and puts the tool to clear it in your hands.

In Their Own Words

What clients say

Arguably some of the best reviews of any life coach, including 55+ five-star Google reviews.

Adrianne Carter
The Face Whisperer

Working with Adam is a life-changing experience and getting to know and understand myself is a game changer in so many ways. He helps, and makes, me do the difficult work of getting in touch with what I really need to do. It is a journey of amazing self-discovery and I can say with certainty that I have never felt as happy as I do now. My levels of joy most days are 9/10 and when they are not, I have the tools to change it.

Tessa Guy
Founder, In Mind In Body

Stuck? Wondering what to do next? Where to go? Then Adam is your man! Starting my own business, bringing a new concept to market, delivering the proposition and finding my way forward were all challenges I faced, and yet the majority of the blockages preventing me from fulfilling my dream were unknown to me at a surface level. I immediately felt safe in Adam’s hands. Working with his excellent intuition, I travelled down many routes to clear the energies, release my fears and allow me to flourish. I find using the tools I learned in our sessions on a daily basis to be enormously beneficial, helping to keep me on track and in flow. He is an absolute life changer, a master at what he does.

Kev Crisp
Managing Director, Crisp Provision Ltd

At the start I was not in a great place. I felt lost and anxious, and was facing staffing issues with my business. By the end of the programme I felt like a new man. Overall I feel happier, stronger, more confident, and have made big changes in my business. Adam took a photo of me at the start where you can hardly see me, my head is bowed. Fast forward to the end and I am sitting tall and beaming. That is what Adam does. He will take you from dark to light.

Sara Davenport
Founder, Breast Cancer Haven & ReBoot Health

I have worked with Adam over several years now. He has really helped me to consider my life and move forward with the projects I am most passionate about, clearing the fears, doubts and hidden patterns that we all have that I felt were holding those projects back. Adam has a finely-honed intuition and can clearly see what changes need to happen to remove blockages that you do not even know are there until you let them go. It is hard to put into words how he works. It is a combination of coaching, energy work and refocusing your intention. All I can say is, it really works.

    Read all reviews
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    Read it today.

    £5 / $6.95.

    Fifteen years of personal practice and a decade of using this as the core tool in life-changing one-to-one coaching, set down in a form you can read in a morning and use for the rest of your life. For £5.

    If these pages stir something in you, and you would rather talk it through first, Adam offers a free 20-minute discovery call. There is no obligation and no pressure. Just come and talk.

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    The torch is in your hands. The button is right there. Press it.

    Not ready yet? Book a free 20-minute discovery call instead.

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    Instant Download

    The Feel It Process: How to Change the Way You Feel About Anything

    • Why your emotions are running your life
    • The neuroscience behind why this works
    • The five-step Feel It Process in full
    • A printable Feel It Tracker
    • How to build a daily emotional practice
    • Seven real case studies
    • What to look out for as you go deeper
    • A complete FAQ section
    • A personal letter from Adam
    • Foreword by Adrianne Carter
    • Read in a morning, change how you feel for the rest of your life
    • A tool you will use for the rest of your life

    About The Feel It Process

    The Feel It Process is the emotional change tool at the heart of the Hero Process methodology, co-created and developed by Adam Tallamy, Vineet Bhatia and Penny Beale. Adam Tallamy is one of London and the UK's top life coaches. This book is the complete guide to how it works, why it works, and how to start using it today. It draws on more than fifteen years of personal practice, a decade of one-to-one coaching, and the peer-reviewed neuroscience of Matthew Lieberman, Peter Levine, David Hawkins and Jill Bolte Taylor.

    Unlike approaches that focus on reframing, positive thinking or talking about emotions, the Feel It Process works by directing focused attention to the raw physical sensation of the emotion in the body, allowing the nervous system to complete its natural discharge cycle. It is not therapy. It is not meditation. It is simpler than both. Five steps, any emotion, any time.

    If you would like to go further, you can learn about one-to-one coaching with Adam, explore life purpose coaching, or book a free discovery call to talk it through.